Bleach is located in Midtown.. an upcoming neighborhood that revolves around art, music, design, style, fashion... basically all the elements that I want my salon to be a part of...

ABOUT LUCA CASTALDO:
"I grew up in a family salon in Naples, Italy. I started working there 21 years ago at the age of 15. When I was 21 years old I moved to London and began working for 8 years for very reputable salons such as “Vidal Sassoon” as an art director; Tony & Guy as an art director and “Rush London” as a member of the artistic team. In 2005 I decided it was time for a change - moved to Miami and began working with an Italian hair salon chain “Contesta Rock Hair”. The first three years as a stylist and then art director and floor manager."

Why Bleach Hair Addiction ?
"Bleach strips color pigments from 1 to 10, from black to white, it’s a 360 degree process, a total change that sums up what I want my client to experience when they come to my salon. And Hair Addiction because I want to my share my addiction that is hair and beauty."